Moto Reloaded · Victoria, BC
We moved 8,500 km to open this store.
Gear that protects riders and supports their lifestyle — that’s what we’ve built our lives around. Since October 2026, you’ll find it at 508 Herald Street.
Take a look behind the decision to come to Canada.
How it started
From Munich to Herald Street
In 2012, Barbara and Matthias Berger opened Bad & Bold near Munich, a store that became Germany’s home of motorcycle fashion. They hosted The Moto Social there for four years, started their own motorcycle festival in the Bavarian Alps, and spent nearly fifteen years learning one thing above all: riders want gear that protects them and supports their lifestyle. That’s what they stocked, and that’s what they helped brands build.
The people behind it
Barbara & Matthias
Barbara has spent 30 years in textile technology and material science. Today she shapes the design, construction and fabrics of the brands in this store, and young labels come to her for advice before they cut their first pattern. Matthias spent 25 years in advertising before turning to gear; he runs marketing, e-commerce and wholesale.
Their rule for every piece on the rail: it has to protect, look good, work on the bike and feel good off it.
Why Victoria
The roads, the nature, the pace
Matthias’s father moved to BC more than 25 years ago, and trip after trip, Canada grew on them. The Moto Social they hosted in Munich was born in Toronto — another thread pulling west. They had always wanted to live on the West Coast, and Vancouver Island had everything: the roads, the nature, the pace.
In 2024 they founded Moto Reloaded, and in October 2026 they opened these doors at 508 Herald Street. From here, Moto Reloaded is the North American headquarters for a small number of hand-picked brands, holding their exclusive distribution rights for the continent.
On the rails
The brands we stand behind
Every brand in this store earns its place: it has to protect, and it has to be something you actually want to wear.
Resurgence Gear
Looks like denim. Slides like armour.
Protective jeans, shirts, hoodies and jackets that look like everyday clothing — CE-certified, with the protection built into the fabric.
North of Berlin
Rainy days bring better stories.
Motorcycle weatherwear for touring and adventure, built on a classic look with modern protection and tested on long rides through Europe.
Black Arrow
Women’s riding jackets
Leather and textile jackets cut for women who ride — plus the heated Aura vest for the colder months.